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Business/Marketing Question…?
2Apr2008 Filed under: Advertising & MarketingCan anyone discuss the issues that are essential within transforming a company from a product-oriented firm into a market-oriented firm.
Answers:
I am not highly sure whether such transformation usually lug place considering the certainty that division of labor and specialization excludes such transformation. You are asking something approaching how IBM can be transformed to something resembling Walmart or Sears Roebuck. In legitimate vivacity such situaitons seldom develop.
Then for intellectual reason one can find so various ways for this.
first, they enjoy to set up a marketing department. second, they own to start asking their customers (current and potential) on what they really entail. third, try to deliver as much of what the customers want while keeping costs in sane level. simple as that.
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