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Does advertising reflect a country's culture?What can u tell from a country's advertisement?
18Jun2008 Filed under: Advertising & MarketingQuestion:
can u give me an example?
Answer:
YESSSSSSSSSS IT DOES !!!
This is the secret to being successful . You need to know your target audience and understanding the culture is the most important thing.
This is mostly true when you have a product which you have to adapt for different cultures . ( eg taste, packaging, features, cost….. )
Even if you have a global product that is the same in every country , the way you advertise is what makes or breaks your product.
Examples : the color white in most asian cultures is associated with death , so when tiffany's executives opted to present the box with a red ribbon (color red stands for good luck and fortune) it was a huge hit
Another thing to consider is product placement …. some countries consider that product as a necessity while others might see it as a luxury item ….
Resource related business question and answer:
FutureBrand Country Brand Index
Sense of place, culture and character must be evident as a country expands ... year's rankings, arrows within the lists tell the story of how country brand ...MIT Convergence Culture Consortium: Archives - Advertising
What does that have to do with convergence culture? I would argue quite a lot. ... "Alamo Freeze" is a Dairy Queen, and you can easily tell that's the case, ...People Also View other Questions
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