Question:
What type of advertising to use for different types of products?

Answer:
Text can or cannot be read by search engines depending on how the ad is deployed. If the text ad is hard coded on a page, then it can be read by the search engine. But if the text ad is served through Javascript such as using PhPadsnew ad server, then it cannot be read by search engines.

Flash advertising can be many things — and how it is deployed can affect the resulting click through rate. Is it a banner or a box? The bigger, the better.

The advantage of text ad, though, is that it can be made to look like content. There's less banner ad blindness, unlike graphic ads no matter how fancy they look with flash. People have learned to ignore banners. And if integrated with content or at least made to look like it is part of content and not ads, there's a greater chance of getting clicked on.

In my website, text ads can generate as much as 10% clickthrough while flash banners can at most get 0.85% click through.

If I were to advertise, I'd definitely use text ad — and bonus even if the implementation is through hard coding so it can count as my backlink for search engine purposes.

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