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How can I sell my product in Walmart?
18Jun2008 Filed under: Advertising & MarketingQuestion:
How can I sell my product in Walmart?
Answer:
Wal-Mart (& Target) are very open to new products. They see new products as a way to keep ahead of competition and just make the store environment more interesting.
As someone else indicated, selling to Wal-Mart is a “be careful what you wish for” situation. First, you will face the pressure of having to give them a price that is probably lower than you're comfortable with (and a price which is essentially the guess of a buyer at Wal-Mart). Second, you have to be sure that you can afford to lose the Wal-Mart business. While they might push you to keep lowering the price, the biggest risk is that they commit to x units and then you can't service other accounts. Then they pull out for some reason, and you are sunk.
The downard pressure on price is more a factor of you placing the item in other channels and/or other companies offering a similar product- they need to have the low price. The bigger problem, however, is that you can't raise the price unless there is a really good reason. So make sure you can make money at the agreed-upon price since that is what you will have to live with.
As far as contacting the company, you want to find the buyer for the part of the store (the category) you will be in. Go to a local Wal-Mart and find out what they call your section/category so you can ask for the right buyer and sound more knowledgeable.
Wal-Mart isn't evil to work with, but you just have to know what you are getting yourself into when you sign on with the biggest of big fish.
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How to sell your product to Walmart
How to sell products to Walmart ... You can read my story below to get an idea of how different I approach things. Get the real deal scoop on how to sell to Walmart.How to sell your product to Walmart
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