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How do I write a Marketing Model relating to a distributor of my licensed product?
18Jun2008 Filed under: Advertising & MarketingQuestion:
Our licensor has asked my company for our business model as it relates to two of our distributors that have exclusive selling rights for a niche market. Honestly, we are using these distibutors because they were recommended by the licensor — but I cannot say that. I am unsure how to convey our strategy other than the standard “Four P's” approach. Does anyone have any insight here???
Answer:
Describe:
the profile of the client (age, income, zone, education),
the place where be sell including inside the store.
the price which is compared with similar products,
and advertising or communication, it includes advertising, promotional events, PR, etc.
The more you describe it , the more you can control it.
Resource related business question and answer:
$7 Dollar Books Blog » 2008 » March
How do I write a Marketing Model relating to a distributor of my licensed product? ... Noah M asked: Our licensor has asked my company for ...Idea Buyer News Blog
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