Business Q&A

Question:
should I market it? Can I package the entire amount in fourt inch lengths as Stringettes?

Answer:
All I can remember from the sketch was the bit about strangling household pests, but it's interesting to see what a 'serious' answer would be.

It's not much of a quantity, so you couldn't fill a repeat order from a company of any size (even if, for some bizarre reason, they wanted the stuff in the first place). A large industrial concern in the market for bits of string would not buy from you, any more than I, as the owner of 1,500 ceramic tiles, could sell them direct to the construction industry, even at a very low price.

Nor can you get value from it as a commodity, even if there was a market (and there isn't.)

So it's a one-off job, and I don't think the solution is to market it.

Let's see.

If you were running your own company (or running for political office), what you could do with this stuff? How do you get value out of it?

You need to do something that will:

(a) generate media buzz, and;

(b) simultaneously get rid of your horrible, space-clogging inheritance in a feasible way.

My solution:

Offer to donate the 'stringlets' (I can't call 'em Stringettes for copyright reasons) as the insulating filling for pillows to be used in international refugee camps.

Run a charity drive where you ask your community for discarded fabric (you still need pillow cases!) Work your media contacts. Tie-up with a medium-sized company which will do the stitching for you in return for a share of the publicity.

You have a 'community involvement' angle, so you have a photo-op. Run an ad & PR campaign around your activities. Get papers to carry it free as a 'pro bono' cause.

Six weeks later, you now have about 3,000 roughly-made, not exactly luxurious, but perfectly servicable pillows to donate to the UNHCR. So, one more photo op.

Smile into the camera and say:

'THIS PARROT IS BLEEDIN' DECEASED!'

Resource related business question and answer:

if you were offered a ?hotel Package? for an event (ex. christmas ...

... salon & hours of daylight spa? check-Inn and check-Out procedures in a hotel? I just inherited nine thousand pounds of string. Unfortunately, the entire length is in four inch strips

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Advertising & Marketing Questions - answers about Advertising ...

I just inherited nine thousand pounds of string. Unfortunately, the entire length is in four inch strips. How? All I can remember from the sketch was the bit about strangling ...

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