Business Q&A

Question:
I am in Lansing MI and right down the street from a community college. ALso on the outskirts of downtown. All the ideas in the world are appreciated!!!

Answer:
Well word of mouth is a big deal. Unfortunetly it's a really big deal in the resturant indusrty. You have to have excellent food (or at least decent food that's really cheap) and good or fast service.
But, what I've done is make small menus, and made deals with near-by apartments and hotels. Ask them to put your menus in their monthly newsletters or in their hotel rooms, and each month you'll cater to thier employees. Many places welcome this trade off, because you get your menus out to all kinds of people, and then they get a decent free meal once a month for doing practically nothing.

You stated that you're near a college, and close to downtown. Put on your menus that Mon-Fri you'll give a 15% discount, or a free dessert to those students with a valid Student ID. Make a similar deal for your neighboring shops or resturant's employees.

If you serve them good food, and give good service, they will tell their friends.

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